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E.K.490 E.K.490
Who I Am - Single

Street Date: February 13, 2017
Style: Electro-Pop
Official Site: Official Website
Buy It: iTunes
Buy It: AmazonMP3
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The music streaming world that we live in provides essentially everyone the opportunity to produce and distribute art to the masses, which is both incredible and horribly frightening. As a young band, there are a plethora of reasons to feel intimidated, but nevertheless, there are those courageous enough to hold their art with an open hand to the world of objectivity. California based duo E.K.490 are boldly entering the raging rapids of music with their latest single, "Who I Am." Introducing themselves with this synth-pop anthem, E.K.490 clearly lays out their musical direction and declares the identity that they, as believers, are given in Christ. Lyrically, the song feels somewhat verbose and held together with simple rhymes, yet it is laced with truth. As lead singer, Ethan Gaucin sings, "I have been to many places, with the traces, of the different faces…," it feels like the young songwriter is still trying to find his lyrical footing. However, the melody, instrumentation, and vocal talent showcased on the track make up the difference for the lyrical shortcomings. What will truly grip listeners is the incredibly simple but melodically catchy chorus, "That's who I am!" after Gaucin defines what an identity in Christ looks like. This hook literally may be stuck in listener's heads, and for all the right reasons. Furthermore, special note should be added to the quality of the mixing done on this track, while many indie artists falter when it comes to this, E.K.490 nailed it perfectly. Overall, this is a strong introduction to the duo; it's not flawless, but it surely piques this music lover's interest to see what this duo will produce in the future. Until next time, for those looking for a new artist to follow, this group may just provide you with what you need.

- Review date: 5/11/17, written by Ryan Barbee of Jesusfreakhideout.com

 

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