JFH News: Pandora Launches Christian Music "Hope for Hard Times" Station

Pandora Responds To Listeners Requests for More "Happy," Launching a Happy Place Station Suite Celebrating Feel-Good Music

Pandora includes "Hope for Hard Times" Christian / Gospel station featuring encouraging songs from leading CCM artists

Pandora Launches Christian Music 'Hope for Hard Times' Station

NEWS SOURCE: Pandora
September 29, 2021

One of the more interesting insights in the music industry's leading data analytics company's MRC Data's recent mid-year report, was the finding that "consumers are relying on musical optimism to get them through the aftermath of a stressful year." The study concluded that "55% of music listeners said one of the most important things that the music industry can provide this year is offering 'uplifting' and 'happy' music."

Pandora has seen similar results from their listeners with the search term "happy" rising 111% in ranking on Pandora last year, and is seeing further interest in the search term from listeners so far throughout 2021.

The research makes one thing perfectly clear -- everyone could use a musical pick-me-up during these strange times. Pandora is on a mission to do just that, introducing a new suite of stations collectively called Pandora's Happy Place. The 8 new stations launched today reflect a variety of genres and tempos and are anchored by the Handpicked 100: Happy Shuffle, a collection of the top 100 happiest songs of all time selected by Pandora's curators.

Check out Hope for Hard Times here: https://www.pandora.com/playlist/PL:1125899918411366:1839554784

Pandora's Happy Place stations are:

Handpicked 100: Happy Shuffle - The top 100 happiest songs of all time, selected by Pandora's curators

Feel Good R&B - R&B

Get Happy - Pop/Hot AC

Happy Country - Country

Happy Dance - Dance

Hope For Hard Times - Christian/Gospel

Rap Jubilee - Hip Hop

Vinyl Happiness - Classic Rock

Turn up the tunes, boost your mood, and get happy with Pandora.

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