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An Artist Development Company Using The Power Of Identity And Storytelling To Connect Artists With Fans

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March 1, 2017

1 March 2017 - Nashville, Tenn - Andrea Kleid, former VP of Promotion at Word Entertainment, launches Boxer Poet, an innovative artist development company. Kleid will work alongside artists, labels and management companies to help increase an artist's emotional connection with fans through the power of identity and storytelling.
Kleid has strategically partnered with storytelling expert Lisa Johnson to teach artists how to excavate their true identity and be more influential through an experience including a half-day workshop called Artist IdentityTogether, Kleid and Johnson have built a one-of-a-kind methodology that merges their strengths as music executive and expert storyteller that offers a new approach to artist development.
“An artist’s career is fueled by a very specific fuel—emotional connection," explains Kleid. "Nothing happens until people feel something. No songs get played on the radio, no videos are streamed and no concert tickets are purchased. Everything we do at Boxer Poet is to create authentic emotional connection between an artist and their fans."
According to research, emotional connection—through distinctive identity and influential storytelling— has the potential to create new revenue streams with fans. In a recent Nielsen study, it was proven that 40 percent of U.S. music fans are responsible for 75 percent of music spending. These fans, who spend up to $26 billion on music each year, could spend $2.6 billion more if given the right opportunities to connect with their favorite artists through exclusive experiences and content. Boxer Poet believes that artists with the strongest fan bases have successfully communicated their identity to their fans.
For more information, please visit Boxer Poet at

Andrea Kleid is 15-year music industry veteran with a passion for people's stories, and she led one of the most successful and influential radio promotion teams in her industry. As a Vice President at a major label, Andrea developed a reputation for launching top artists and growing their careers using her signature brand of honesty, laser sharp insight and unstoppable passion. A master at connection, her deep empathy and fierce strategic mind make her a force for good. Andrea is a catalyst for helping artists and influencers get unburied and live their dreams. Andrea Kleid can be reached at andrea[at]

Lisa Johnson teaches leaders, brand builders and artists how to be influential storytellers. She is an expert in the science behind influence and change. Lisa is the creator of Story U’s powerful workshops and a unique suite of story-building tools. For the past four years, Lisa has exclusively taught her storytelling curriculum to executives and sellers globally at Nike and Google. Her story methodologies are also taught at Stanford University in their MBA program. Lisa's ideas and concepts have appeared in Harvard Business School’s Working Knowledge, the New York Times Magazine, Entrepreneur Magazine, and on NPR’s “Marketplace” and “All Things Considered.” She is strategically partnering with Boxer Poet to help artists harness the power of emotional connection to grow fan bases and careers.

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