Marketing is a tricky business, especially when it comes to such acts as House of Heroes.
When their self-titled, national debut was released through Gotee Records in April of last year,
they were busy gearing up for the summer festival run. It was a marketing nightmare. Promoting a
new album without a national tour is an unspoken "no-no" in the business, and it wasnít until late
2005, months after the album had released, that they were actually able to go on tour.
Bands like House of Heroes are hard to market in the first place. When a band comes along with
a completely different sound, itís always a gamble, and you can only hope for the best. But with
the aforementioned circumstances as a hindrance, it quickly became a lose-lose situation.
Enter Mono Vs. Stereo. A record label, not only under the umbrella of Gotee Records, but also
a label much better suited for a band like House of Heroes. So, almost a year to the day after the
release of their self-titled debut, House of Heroes brings us Say No More through Mono Vs.
Stereo, a re-release with two additional tracks and redesigned artwork. This review will cover
those two additional tracks, with a full album review available here.
The first new track is sandwiched between "Friday Night" and "Mercedes Baby." "The Invisible Hook"
talks about Americaís apathy when it comes to those hurting outside of our own nation. Itís
convicting and powerful, in true House of Heroes fashion. It sounds a bit out of place on the
record, but any sort of addition to a year old album will sound out of place. On itís own, it is not only a
fantastic message to America ("We could change the world five times, if only we could open our
eyes. Give us a guiding light. Give us a hope in the night."), but an excellent display of the
maturity House of Heroes obviously underwent since their last recording. It sounds just a little
bit more urgent, yet just a bit more catchy.
Placed between "Metaphor in Parentheses" and "Pulling Back the Skin," the other new track,
"You Are the Judas of the Cheerleading Squad," is, hands down, one of the most complex, enduring
songs this year, thus far. Itís hard to really begin to describe it. It takes so many twists and
turns along the way, musically. And the lyrics are witty, slightly sarcastic, but mostly powerful.
It talks about redemption through Christ, the "fire" which forged them, and now burns within them,
"And when it rains, I bet you had it coming. Live in the stream, I bet you had it coming. Every
drop that comes down from above washes you clean. I bet you had it coming. Iíve slept in the belly
of the beast. Now I sleep under Your wings."
Iím always critical of re-releases, but when a band offers it at shows for five bucks to
fans that can prove they bought the original, you know their hearts are in the right place. Hereís
to hoping House of Heroes' Say No More gets more people into one of Christian musicís best
- Review date: 5/1/06, written by Josh Taylor
Record Label: Mono Vs Stereo
Album length: 12 tracks, 52 minutes and 03 seconds
Street Date: May 2, 2006
Buy It: Amazon.com
- Buckets For Bullet Wounds
- Fast Enough
- Friday Night
- The Invisible Hook
- Mercedes Baby
- Serial Sleepers
- Make A Face Like You Mean It
- Metaphor In Parentheses
- You Are The Judas Of The
- Pulling Back The Skin
- Suicide Baby
- Angels In Top Hats...