B.Reith has been releasing music for almost a decade now and he still somehow seems to be a new kid on the block. He currently has a slew of EP's, some independently released joints, and a full-length album from 2009 which finally seemed to garner the attention this multi-faceted artist deserved. Well, here we are two years later with an album called How The Story Ends and my initial thought was: It's over already? Is this the end of B. Reith? Thankfully, the answer is "no," so we can relax and focus on how the album comes out.
"Next Move" starts things off, quickly throwing out a fun, catchy radio play pop tune that showcases many of the talents of the Milwaukee native. The sung choruses blend nicely with B. Reith's rapping, making for a good start to the release. "Simple Days" follows with a softer infused melody, while "Lonely Hearts Club" boasts the most unique production thus far. The latter song is about people searching for love, yet acting like everything's fine. The beats blend wonderfully with rapped lyrics and make for a solid radio-play tune. At this point, the album is showing off exactly what is expected from the artist, but then "Made For More" comes along. This moving, very powerful track travels the gamut of tragedies of life: bulimia, suicide, and domestic abuse, all while pointing to true hope in the Savior. Lecrae and B.Reith each spit a few bars, Lisa Gungor lays down the chorus, and haunting violin strings stretch across the background, making for a perfect song. The dominant message on this track and most of the album is choosing to focus on the good. Life is going to throw many ups and downs at us, but we were made for more than to just simply drown in the muck and mire of this journey.
"For Once In My Life" comes along a few slots later with a strong old school Motown feel, and "New Found Love" throws in some unexpected electric guitars. Both tracks come out very well. "I'll Get By" serves as an anthem for the less fortunate by telling people to seek out God and nothing else. The beats keep your head bobbing and drive home the message that's been woven through the entire album. The final two tracks close it out nicely, keeping the focus on eternity and the chill vibe going on. This vibe may make it less of a record to blast at your next house party, but it's definitely one to play while hanging out with your friends. B.Reith hasn't changed his unique style drastically, but he has worked it around a little to become more appealing to a wider audience. I would fully recommend grabbing this joint the day it drops and catching him on his fall tour this year.
- Review date: 10/30/11, written by Kevin Hoskins of Jesusfreakhideout.com