GRAMMY® NOMINATED & BILLBOARD MUSIC
AWARD-WINNING JJ HAIRSTON
SET TO RELEASE 11TH ALBUM,
NOT HOLDING BACK
ON NEW YEAR’S DAY, JANUARY 1, 2021
New Album Boasts Features with Kierra Sheard,
Travis Greene, Rich Tolbert, Jr.,
Naomi Raine of Maverick City & More
+ “Not Holding Back” Devotional Book
Available in January 2021
Tickets Available for “Not Holding Back”
Virtual Album Release Concert on December 7, 2020
JJ & Trina Hairston Set to Release Sophomore Book
“Not Holding Back”
NEWS SOURCE: Cr8 Agency December 4, 2020
(NASHVILLE, TN) – December 4, 2020 – Today, Entertainment One (eOne) and JamesTown Music announce the release of JJ Hairston 11th album, Not Holding Back. The 12-track ensemble seeks to provide hope, healing and inspiration for all post the Pandemic of COVID-19. Hairston’s Not Holding Back devotional book will be availablein late January 2021. The album Not Holding Back will be available for purchase on all major digital retail and streaming outlets on New Year’s Day, January 1, 2021. Pre-Order album sales begin December 11, 2020.
Pre-sale tickets for Hairston’s virtual album release concert begin today. Sign up for JJ’s Official Mailing list here to receive the promo code.
Not Holding Back is preceded by the go-go infused single “You Are Lord of All” featuring Phillip Bryant and Pocket of Hope. The single is currently top 20 on Billboard’s National Gospel Airplay chart.
Fresh off 2019’s #1 single, “Miracle Worker,” and sold-out domestic tour, the album, Not Holding Back consists of an organically composed list of 12 live tracks - each with its own message, but cohesively gathered to directly touch his audience, as is always the intention. This new set of work promises to uplift its listeners to combat the fear of being vulnerable, and illuminate the power of never holding back. Not Holding Back will feature collaborations with Kierra Sheard, Travis Greene, Rich Tolbert, Jr. and Naomi Raine of Maverick City.
JJ Hairston shares, “This project is one of the most important projects we’ve ever released. Not only because the music is relevant and heartfelt, but because we intentionally revived the musical style of our genesis, while embracing the musical style of our current culture. The marriage of both came together and formed a really powerful body of work.”
Hairston’s previous accolades include 7 Stellar Gospel Music Awards, a Billboard Music Award, and an ASCAP Rhythm & Soul Award. JJ Hairston and Youthful Praise were also nominated for a 2018 GRAMMY for Best Gospel Performance/Song.
Currently, JJ Hairston is continuing his devotion to a greater purpose alongside his wife, Trina Hairston, having recently released a book “A Miracle Marriage” together, while also serving as Campus Pastors for All Nations Worship Assembly (ANWA) Washington, DC campus.
Not Holding Back will be available for purchase on all major digital retail and streaming outlets on New Year’s Day, Friday, January 1, 2021. General admission tickets will be available for the Not Holding Back Virtual Album Release Concert on December 7, 2020, using this link.
Entertainment One Ltd. (eOne) is a talent-driven independent studio that specializes in the development, acquisition, production, financing, distribution and sales of entertainment content. As part of global play and entertainment company Hasbro (NASDAQ: HAS), eOne's expertise spans across film, television and music production and sales; family programming, merchandising and licensing; digital content; and live entertainment. Through its extensive reach and scale, and a deep commitment to high-quality entertainment, eOne unlocks the power and value of creativity.
eOne brings to market both original and existing content, sourcing IP from Hasbro’s portfolio of 1500+ brands, and through a diversified network of creative partners and eOne companies including: international feature film distribution company Sierra/Affinity; Amblin Partners with DreamWorks Studios, Participant Media, and Reliance Entertainment; Makeready with Brad Weston; unscripted television production companies Renegade 83, Daisybeck, Blackfin and Whizz Kid Entertainment; live entertainment leaders Round Room Live; world-class music companies Audio Network, Dualtone Music Group and Last Gang; and award-winning emerging content and technology studio Secret Location.
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