One of the more interesting insights in the music industry's leading data analytics company's MRC Data's recent mid-year report, was the finding that "consumers are relying on musical optimism to get them through the aftermath of a stressful year." The study concluded that "55% of music listeners said one of the most important things that the music industry can provide this year is offering 'uplifting' and 'happy' music."
Pandora has seen similar results from their listeners with the search term "happy" rising 111% in ranking on Pandora last year, and is seeing further interest in the search term from listeners so far throughout 2021.
The research makes one thing perfectly clear -- everyone could use a musical pick-me-up during these strange times. Pandora is on a mission to do just that, introducing a new suite of stations collectively called Pandora's Happy Place. The 8 new stations launched today reflect a variety of genres and tempos and are anchored by the Handpicked 100: Happy Shuffle, a collection of the top 100 happiest songs of all time selected by Pandora's curators.
Pandora's Happy Place stations are:
Handpicked 100: Happy Shuffle - The top 100 happiest songs of all time, selected by Pandora's curators
Feel Good R&B - R&B
Get Happy - Pop/Hot AC
Happy Country - Country
Happy Dance - Dance
Hope For Hard Times - Christian/Gospel
Rap Jubilee - Hip Hop
Vinyl Happiness - Classic Rock
Turn up the tunes, boost your mood, and get happy with Pandora.
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