Born and raised in Atlanta, GA, 1K Phew grew up with two praying parents who encouraged him. He had it better than some of his peers, yet he still found himself going down a destructive path as a teen. “It wasn’t until I almost got shot one day that I decided to truly surrender my life to God and His plan. Every time I tried to do things my way, it didn’t work out for me. That incident was a turning point for me.1K Phew's name comes from “being 1000% real and authentic, no matter what,” he shares. They say keep it 100, but we keep it 1000. The older heads who I used to hang with in the A, called us younger ones, nephew, so the Phew part is short for nephew." shares 1K Phew. “I’m just a young kid from Atlanta with something to say,” he confesses. “I just want to share my life through this music. My message is faith and hope. The story I’m telling is how I overcame my obstacles. You can’t force anybody to follow your way, but you can keep it 1000, let your light shine, and watch them come to you.”

 

Reach Records is an Atlanta based independent hip-hop label founded in 2004 by Lecrae and Ben Washer. Long before acclaim, awards, plaques, chart positioning, and radio play, the two started the label because they both love hip-hop and Jesus. Reach Records was launched with no strategy, no funds, no big players, but they made big moves! Today Reach Records is a trailblazing label with a roster of nearly 10 artists and a staff of 20 who are unashamed about sharing their faith and passionate about hip-hop. Reach Records is committed to building a movement that combines faith with music and popular culture.