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Syntax Creative Announces Partnership With Debbie Winans' Label LoweKey Entertainment

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NEWS SOURCE: Syntax Creative
November 10, 2022

Nashville, Tenn., Thursday, Nov. 11, 2022 — Syntax Creative is honored to announce its partnership with Nashville-based LoweKey Entertainment, home to famed gospel artist Debbie Winans, whose career highlights include opening for Whitney Houston’s Body Guard Tour and performing as a background vocalist for her brother and sister, Bebe & Cece Winans. Her new holiday single “Hustle & Bustle” will release Nov. 18, 2022 and can be pre-saved now by clicking here.

“I felt immediately at home when I met with Syntax on behalf of LoweKey,” Debbie Winans said. “Kindred at heart; small but powerful and purposeful; a company driven by the passion of their business, and focused on their purpose. To find a company led by the heart of an artist with the wisdom of the business is a true treasure.”

“This is full circle,” Syntax Creative CEO Timothy Trudeau said. “We’ve had the privilege to work multiple titles from Debbie and her family to the digital space, including her debut with her sister Angie. All these years later, she is still faithfully creating great art that the world needs to hear, and we love having the opportunity to serve as part of that process.”

The soon-to-drop “Hustle & Bustle” builds on Winans’ success last year with her holiday single “The Story” and will be the first of many more to be released from the 35-year music veteran.

“Today’s digital space is an amazing opportunity to reach people in a more optimal and effective way,” LoweKey co-founder James Lowe said. “I’m just grateful LoweKey has an opportunity to work with Syntax—a company we believe will help us navigate the digital world and help bring our mission to life.”

“Mixing the talent and experience of a veteran with all these new tools and fresh perspectives will be an explosive combination,” Syntax Creative marketing coordinator Erin Moorman said.

LoweKey Entertainment is headed by James Lowe, senior pastor of Bethel World Outreach Church, a multi-ethnic, multi-generational church located in Brentwood, TN, along with his wife Debbie Winans, member of the world-famous Winans music dynasty. Together they have built a company that values displaying God through creativity, music, and production for the purpose of spreading the gospel.

Syntax Creative is one of the top independent digital distributors, design firms, and marketing agencies, representing more than 150 record labels. Their impressive list of clientele includes Crossroads Label Group, Central South Distribution, Cross Movement Records, Elevation Church, and Woodlands Church among others. To learn more, visit


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