DALLAS, Oct. 1, 2025 /PRNewswire/ -- The Worship Initiative, a Dallas-based worship discipleship company, today announced the launch of Psallo, a first-of-its-kind digital product suite designed for all believers to grow in their understanding and participation in worship.

The platform includes three products: Sing, Play, and Lead. Together, they serve the entire worship landscape, from individual worshipers and families to volunteers and leaders:

• Sing helps individuals, families, and small groups build simple rhythms of worship into their walk with Christ.
• Play helps ministers and volunteers grow as musicians, learn new songs, and strengthen their theology of worship.
• Lead helps pastors and leaders develop a healthy worship culture together in their local church, serve staff and volunteers, and prepare for weekly gatherings.

"For years, worship leaders have relied on scattered tools and limited training, and we're launching this platform in direct response to feedback from churches and worship leaders across the country," said Shane Barnard of Shane & Shane music and co-founder of The Worship Initiative. "Psallo brings best-in-class resources together in one place, helping congregations, teams, and leaders be connected and engaged in congregational worship."

Since 2014, The Worship Initiative has provided churches with digital training and content for a catalog of more than 750 worship songs. With Psallo, the organization is expanding its offerings through a purpose-built software suite that responds directly to the needs of churches.

"As part of our vision to see worship become a daily spiritual discipline for every believer, we're excited to launch Psallo to serve as the go-to platform for worship leaders and individuals," said Robbie Seay, Head of Mission & Music. "This is a significant milestone in our evolution from an artist-led content studio to a multi-faceted discipleship platform dedicated to serving the entire worship landscape."

Seay added: "Early response has been strong, especially among the over 280,000 U.S. churches with fewer than 500 worshipers who struggle to afford a dedicated worship leader. With Psallo, these churches can now build a healthy worship culture and team at a fraction of the cost."

The Worship Initiative will continue to operate its content studio and music arms under the original brand, while Psallo emerges as the suite of digital products to achieve its mission. The name Psallo was inspired by the Greek definition "to sing praises to God," reflecting the ultimate vision and desired outcome of The Worship Initiative.

Psallo will officially launch on October 1 with a worldwide announcement streamed on YouTube Live. You can start using Psallo for free today by visiting psallo.com.

About The Worship Initiative
Founded by Shane & Shane in 2014, The Worship Initiative is a Dallas-based worship discipleship company that exists to equip and encourage churches and individuals through music, content, and digital tools. What began as a resource for chord charts, instructional videos, and devotionals has grown into a multifaceted organization with three core arms: a recording and content studio, a publishing and music administration division, and this newly expanded suite of digital products.

With help from Portion Capital, a missionally aligned financial and strategic partner, The Worship Initiative has been able to expand its reach and impact, including its most recent partnership with the Southern Baptist Convention to launch SBC Worship. With Psallo, The Worship Initiative will be able to expand its support for associations and denominations as they seek to drive worship health for their congregants and local church ministries.

For more information, visit theworshipinitiative.com.

For more info on Shane & Shane, visit the JFH Artists Database.

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