BREAKOUT ARTIST, ALLISON EIDE TAKES ON RELIGIOUS SHAME IN HER MOST UNFILTERED SONG YET, "HIPS," MARKING HER ANOTHERLAND DEBUT
NASHVILLE, Tenn. (June 5, 2026) Emerging as one of the most compelling new voices in Christian music,
Allison Eide is generating buzz on social media with the release of her catchy new single “HIPS”, available now across
all streaming platforms. “HIPS” also represents a significant career milestone for Eide as her debut release with Anotherland, joining a roster that includes Aodhán King, Matt Crocker, and Anna Golden. Watch the official lyric video for the song
here.
Produced by Wade Wenrick and co-written by Eide, Franni Cash, and Wenrick, “HIPS” addresses the often-complicated relationship between faith, self-worth, and religious expectations and invites listeners into a conversation that is both personal and universally relatable.
“I wrote this song as a letter to shame and discovering where my true worth comes from, which is in Christ alone,” explains Eide. “My prayer is that while this song feels catchy and lyrically quirky, it would give people a voice to boldly come to Jesus as they are.”
While "HIPS" is rooted in Eide's personal story, the song arrives amid growing conversations among Gen Z around religious performance, self-worth, and authenticity. Rather than offering easy answers, Eide invites listeners into an honest exploration of where identity is truly found.
“From the beginning, we were drawn to Allison's authenticity,” shares Karrie Dawley, Head of Creative at Anotherland. “She has a unique ability to speak to both grief and faith in a way that resonates deeply with this generation. Her artistry is thoughtful and uncompromising, but what stands out most is her ability to make people feel seen, understood, and safe to be honest about where they are. We're thrilled to welcome Allison to Anotherland and excited for the impact her voice will continue to have.”
The release of “HIPS” arrives amid a season of rapid growth for the Minneapolis native. Inspired by her late father's career as an artist, Eide first gained widespread attention with her 2023 viral debut single, “Love Who I Am,” which reached more than 1.5 million people within weeks of its release. Since then, she has released two projects, amassed more than 60 million streams and views worldwide, and built a devoted fanbase that has helped sell out venues across the United States.
Earlier this year, Eide opened for award-winning artist Seph Schlueter and is set to join We Are Messengers on tour later this summer. Her music and message have also earned recognition from outlets including Relevant and Air1, while drawing support from influential voices such as Bethany Hamilton.
For more information on “HIPS” and Allison Eide, visit
https://www.allisoneide.com/
ABOUT ANOTHERLAND: Anotherland is a record label and publishing company—though it prefers not to be labeled. With teams in Orange County, Nashville, and Sydney, Anotherland partners with artists, writers, and producers to bring their vision to life—on their terms—and connect their music with the audiences it was made for. Whether launching debut projects or scaling global campaigns, Anotherland’s role adapts to what each artist needs. From artist development and publishing administration to art direction, digital marketing strategy, sync and beyond it offers tailored support across every stage of the creative journey. Rooted in the belief that music is one of the world’s most powerful unifying forces, Anotherland exists to reimagine the relationship between creators and the teams that support them. They champion transparency, community, and creative autonomy and are committed to helping artists make the kind of music that moves people.
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