"Let You Down" is the latest release from his third full-length album, Perception [Caroline], which arrives on Friday, October 6, 2017, and is now available to pre-order via all digital retailers. Additionally, fans can pre-order the album via a special D2C bundle with exclusive merch while supplies last. Launched just last Friday and already #3 on the rap chart at Amazon and #6 across all genre pre-orders at iTunes, the Perception pre-order is Capitol Music Group's fastest selling D2C pre-order this year thus far.

Thriving on the MC's airtight spitfire rhymes toward a shimmering hook-"I'm sorry that I let you down," "Let You Down" chases a pair of singles that set the stage for Perception this year: "Green Lights,"which debuted at #28 on the Spotify US Viral 50 Chart,and "Outro,"which debuted at #21 on the Spotify US Viral 50 Chart.Between them, the two tracks have impressively garnered over 7.3 million streams and over 4.7 million video views in less than a month.

As part of his quiet culture infiltration, NF is fast becoming a D.I.Y. streaming phenomenon due to overwhelming fan support. Already NF took the #1 spot on the Billboard Top Rap Albums Chart with his 2016 sophomore album Therapy Session, and landed in the Top 15 of the mainstream Top 200 to boot.

NF has yielded a string of resonant viral hits."Grindin'" impressively generated over 24 million Spotify streams, "Real" exceeded 11 million, and "Got You On My Mind," "How Could You Leave Us," and "Oh Lord" all racked up more than 9 million each. His music appeared everywhere from Shades of Blue and GRIMM to Empire, while "One Hundred" from the upcoming Perception sound-tracked a promo trailer for HBO's hit show Ballers.

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