PINEHURST, NC -- October 21st 2026: Set For The Fall's eagerly awaited new album, I Said What I Said, races beyond half-million streams nearing the 600,000 mark in less than four weeks out. Available everywhere now via their new partnership with Vere Music, the innovative Nashville-based marketing and label services enterprise with global distribution from Warner Music Group's independent distribution arm, ADA. Continuing its rise following the September 18th release, the album was added to Apple Music's New in Metal playlist.

Set For The Fall just announced their upcoming appearance in Fayetteville, NC on November 28th, at the legendary Rock Shop Music Hall. Featuring multiple artists, the event, called The Rock SHOP Reunion Show, celebrates the 20th year of the music venue's legacy. Also upcoming is the band's October 29th Apple Music podcast, The World And Everything In It.

The North Carolina-based hard rock band's third studio LP and first full-length release in over seven years, I Said What I Said includes the album-opening mission statement, "Product of Pressure (feat. TJ Harris of Decyfer Down)," powering the album's momentum. Produced by Andrew Baylis (Jelly Roll, Madball, Brantley Gilbert), the previously released original version of the track has now been amplified with additional vocals from Harris - a longtime friend of the band and frontman for GRAMMY® Award-nominated rock band Decyfer Down - as well as newly remixed by Set For The Fall's own drummer Dylan McLain. The track has quickly proven a sensation, instantly landing on a wide range of playlists across Apple Music, Spotify, and YOUTUBE Music. More specifically, the track has landed on Apple Music's Breaking Hard Rock, New in Christian, New in Rock, New in Hard Rock, and New in Metal playlists. In addition, the album's explosive title track, "I Said What I Said," is now ascending towards the top 50 on Spotify's Top Christian Rock playlist.

"We kind of looked at each other after we first recorded 'Product of Pressure' and said, if we're going to do this, we've got to do things completely different," says guitarist Donovan Roybal. "If we're going to take this seriously, we've got to take it seriously. From that moment we were all 100% gung ho. It was a huge mind shift."

"Product of Pressure" is "the story of us trying to put our stamp on the rock scene," says guitarist Harrison Muffley (who also plays guitar in Decyfer Down). "We weren't there for a while, but now we're back. It's like how a diamond is created - you get beat down and then hopefully you can turn that pain into something beautiful. That's the story of Set For The Fall. Even our name, it's all about being prepared for the worst. You're going to fall, that's life. It's about how you get back up after that.

"Dylan did a new mix for the album and it sounds 50 times better than it did before. It's insane, the amount of punch he put into it, it's like night and day difference on how much better it is. And we added TJ's vocals on it, it's slamming."

Set For The Fall - Joey Lassiter (vocals), Harrison Muffley (guitar), Donovan Roybal (guitar) and Dylan McLain (drums) - have earned ecstatic praise for their inspirational and intense sonic assault, with heavily cranked guitars, full-bore vocals, and towering melodies that straddle the divide between pure metal and mainstream hard rock icons like Creed, Staind, Seether, and Sevendust. Recorded over four years with such top producers and songwriters as Baylis, Evan McKeever (Motionless In White, Koe Wetzel, Miranda Lambert), Curtis Martin (Attila, Catch Your Breath, Kami Kehoe), Buster Odeholm (Humanity's Last Breath, Thrown, Vildhjarta), and Chris Linck (Atilla, Ekoh), with McClain providing additional production and mixing. I Said What I Said now marks the band's most accomplished, fully-realized, and accessible release to date, a darkly personal work of unusual potency examining the difficulties of the human condition while always offering the hope and possibility of something more. Songs like "Face It" and "Another Life" - the latter mastered by legendary engineer Ted Jensen (Green Day, Alice In Chains, The Eagles) - represent the optimum balance of the band's melodic and aggressive sides, lighting upon such universal themes as anger and anxiety, love and loss, rejection and restoration, all conveyed though an ingenious maelstrom of buzzsaw riffs, anthemic hooks, and crushing dynamics. Now boasting over 50K monthly listeners on Spotify, Set For The Fall have won over live audiences with recent shows alongside such like-minded acts as Skillet, Behold The Beloved, Relentless Flood, and others. Recent coverage includes Eternal Flames, Hoke Media Group, Charleston Live Music, Louder Than The Music, GodTube, Jesus Freak Hideout, and JubileeCast. Set For The Fall will also be featured on the upcoming Apple Podcasts program The World and Everything in It, available October 29. The culmination of almost a half-decade's backbreaking work and artistic effort, I Said What I Said now fixes a new standard for Set For The Fall, its potent message expertly matching the band's musical muscle, conveying both often unbearable hurt and a heartfelt longing for transcendence.

"A lot of sucky things have happened to us," says Roybal (who recently rocked Germany's Loud & Proud Festival '26 as a member of Relentless Flood), "but sucky things happen to everybody. It's not like we're talking about weird niche stuff, the emotions are universal."

"Sometimes stuff happens to you that you can't control," says Muffley. "The only thing you can control is your own mind and your own faith and your own resolve. Even though I've been through all this stuff, even though my mom died, even though my best friend stabbed me in the back, even though we don't play as many shows as we'd like because we're busy with our families and such, the shows we do play and the music we're making is better than anything we've done before. Maybe the four of us can't really control what happens, but we can have a say in it."

LISTEN TO "FACE IT"

LISTEN TO "ANOTHER LIFE"

WATCH "ANOTHER LIFE" OFFICIAL MUSIC VIDEO

LISTEN TO "LEFT ME"

LISTEN TO "NEVER AGAIN"

WATCH "NEVER AGAIN" OFFICIAL MUSIC VIDEO

WATCH "DEAD AND GONE" OFFICIAL MUSIC VIDEO

SET FOR THE FALL
I SAID WHAT I SAID
(Vere Music)

TRACKLIST:

Product of Pressure (feat. TJ Harris of Decyfer Down)
Face It
Never Again
Said What I Said
Fail (Extended Version)
Left Me
Dead and Gone (Extended Version)
Black Box Heart (Extended Version)
Another Life
Changed

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