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“Noche Juvenil” – the All-Spanish Offering by Reach Records Artist, GAWVI




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NEWS SOURCE: Sundari PR
March 26, 2021

Miami, Florida (March 26, 2021) – As an homage fueled by nostalgia of times past, GAWVI created Noche Juvenil, which translates to Youth Night, to capture the Latino Christian experience he and his friends wished for while growing up. Consistent with his aim to create a new sonic lane for Christian Music, GAWVI taps into his native culture to bring the change he desires to see in music and faith culture.
 
This is evident in the newest track from this album, "Dicen," a Psalm from GAWVI delivered as a worship song in which he vents to God, meanwhile giving Him glory through tension.
 
GAWVI’s first full Spanish-language production, Noche Juvenil draws inspiration from some of the most groundbreaking Latino urban artists. Musically, it is “straight-up reggaeton with sprinkles of EDM and trap” that presents an array of exhilarating collaborations with fellow trailblazers like Blanca, Maria Juliah, Madiel Lara, Tommy Royale, and WXLF. GAWVI, who is no stranger to working with friends, dove deep into his Hispanic roots and reconnected with the culture and language that shaped his upbringing.

This was my first time singing in Spanish, which was challenging at times, and through this whole process, I found out more about myself,” the hip hop artist and producer raised in Miami, Florida shares unabashedlyThe process to create this album was me moving back to South Florida. I told myself if I ever made an album in Spanish, I would want to be in South Florida and immerse myself in my roots, in the culture. Reminding myself of why I fell in love with reggaeton and I locked myself in the studio and made this record.” 
 
For GAWVI, this record is fun yet distinctive because it symbolizes forward motion from a sonic and cultural perspective. He is consciously aiming to close the gap that makes the younger generation feel unrepresented and without a voice. “The youth are looking for representation and for someone to speak to how they feel.”  He cites the lack of fresh representation for newer women in Latin Pop/Contemporary Christian music an example of generational gaps, which he intentionally addresses head on with collaborating with female Christian artists that are paving the way on their own right.
 
From a faith standpoint, GAWVI explains that his intention with Noche Juvenil was to create a space where people can ask questions and not feel condemned, as they are “trying to figure out how they fit into a complex world and religious landscape.” By retaining the language and textures of his Latino roots GAWVI captures the desire to express honor and love for the traditional Latino church culture while challenging the status quo and a reluctance to progress.
 
Noche Juvenil is available now on all digital streaming platforms and the official music video for "Dicen" premiered this morning on GAWVI’s YouTube channel.

ABOUT GAWVI:
GAWVI has made a career out of pushing boundaries and being a pioneer in music. He’s produced two RIAA Certified Gold Records (“Anomaly”. Lecrae; “You Can’t Stop Me”, Andy Mineo), won six Dove Awards, released three full-length solo albums, has over 104Million streams on Spotify, and his music has been heard on major shows and platforms including Netflix, FOX and ESPN.  His last album Heathen, caused a chatter among listeners and critics alike, as he pushed against the status quo in Christian music to plant seeds for a more inclusive culture. Now, gearing up for his first Spanish-language album, Noche Juvenil, GAWVI is doing it again. Noche Juvenil transports listeners back to one of GAWVI’s fondest childhood memories, Youth Night. Bringing a hint of nostalgia mixed with infectious beats and unapologetic lyrics, GAWVI delivers a music experience unlike any Youth Night done before.
 
Inspired by the sounds of Neon 16 and Tainy and blended with his love for Reggaeton and Musica Urbana, the result is an energetic 12-track album that reflects GAWVI’s heart for his Latino culture and church along with his desires to challenge the deep issues within it. 
 
ABOUT REACH RECORDS:
Reach Records started with no strategy, no funds, no big players making big moves. It was just passion, faith and a desire to help others change the way they see the world. For 15 years they have been on a journey to discover how to live that out in music and in culture.
 
They got involved into this industry because of their love for Jesus and Hip Hop. Long before awards, plaques, chart positions, and radio play, a few guys from Texas started using music to express their newfound faith. The early songs captured their everyday experiences in the street, volunteering in detention centers, or just having fun with friends. 

Currently, they work with artists like Lecrae, GAWVI, Andy Mineo, Tedashii, WHATUPRG, among others.



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For more info on GAWVI, visit the JFH Artists Database.


 



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