JFH News: 1K Phew Releases Collaborative Album with Zaytoven, "Pray for Atlanta"

1K PHEW RELEASES COLLABORATIVE ALBUM WITH ZAYTOVEN,"PRAY FOR ATLANTA"

NEWS SOURCE: Reach Records
January 19, 2024

January 19th, 2024 (Atlanta, GA) - 1K Phew collaborative Album with Zaytoven, "Pray For Atlanta" is officially here! With appearances from Young Dro, Hunxho, Jekalyn Carr and more, this is the 2nd collaborative album 1K Phew has ever released, following the joint project he did with Lecrae in 2021, "No Church In A While." This release also features an official music video for the focus track, "Let Go Let God."

Stream "Pray For Atlanta" here.

Watch "Let Go Let God" Music Video here.

Following the release of his debut album, "As I Am" in 2022, 1K Phew is back with a bang this year releasing a collaborative project with the legendary Hip Hop producer Zaytoven, known for curating the signature sound of international superstars Gucci Mane, Future and the Migos. 1K Phew's first collaboration with Zaytoven was with his breakout single, "Church Gone Wild" nearly 10 years ago making this album a full circle moment for the Atlanta based artists.

This collaboration was truly a match made in heaven considering their upbringings, both being raised in church and products of hip hop. PFA Is the perfect blend of Atlanta culture and the gospel, which speaks to the mission of the project being to contend for the city they know and love. “Doing the Album with Zaytoven is honestly unreal for me," says 1K Phew. "I grew up being a fan of his watching him do these legendary projects with Atlanta icons like Gucci Mane and Future. So to know I’m now in the same company as those guys all while moving in my purpose and not compromising my mission is priceless to me. I feel like it's really a testament to my growth since our first time connecting all those years ago."

"Let Go Let God," being the focus record for 1K Phew on this project, speaks to the ethos of "Pray For Atlanta" and carrying an infectious medley of hard hitting drums, unique sounds and a range of vocal expressions as Phew raps about letting go of control over his life and letting God lead the way. An official music video for this track is out now here. Directed by Jonny Clay from STUDIO!, a creative agency based in ATL, the video sees 1K Phew trapped in a digital world alone filled with darkness and violence as he chases after God.

It's no secret if you've been listening to 1K Phew that he loves the city of Atlanta. Growing up in Lithonia, just east of the city, He has repped being an Atlanta native since the beginning. He gave fans a glimpse of his story growing up in the city through an album teaser trailer here:

1K Phew's mission, having coined the term, "Gospel Rap," is to create music that is authentically him and leads people to God. Stylistically he's always stood out amongst the crowd bringing unique cadences, flows and flavor to every record he touches all the while sharing his story vulnerably and pointing people back to Christ.

With this latest release, 1K's focus has been on challenging everyone listening to be a light in their city amidst darkness creeping into our world more and more. Born and raised in the city of Atlanta, 1K Phew has a unique experience to Atlanta and growing up in the church and the trap, it makes him the perfect person to speak to the people of Atlanta.

However, Phew isn't naive to think that he can do this all on his own. "I may not be able to save Atlanta, but I'm for sure going to Pray For Atlanta..." he says. "I am not God and I'm not trying to act like I can save this city, but I do love this city and I hate to see darkness creep in. I know the One who can make a difference so I'm for sure going to point people to Him."

Known for his catchy melodies and Atlanta Trap sound, 1k Phew is primed and ready to share this music with the world in hopes that not only Atlanta, but cities all of the world would be encouraged to act on the violence and darkness consuming our days through leaning on God and praying for change.

Stay Connected with 1K Phew at:

Instagram

YouTube

TikTok

About 1K Phew:

Hailing from the epicenter of hip-hop's evolution, Atlanta, 1K Phew is poised to make his mark on the city's storied musical legacy. An Atlanta native and a vital part of Reach Records, He is pushing the boundaries of trap hip-hop, introducing a fresh dimension that he aptly dubs "Gospel Rap."

1K Phew's music resonates deeply because it embodies his journey of redemption and personal growth. His signature smooth delivery, captivating swag, infectious personality, and emotive vocals have earned him a coveted spot on the radar of established hip-hop outlets and Christian culture blogs alike. Now channeling his talents towards motivating other Atlanta Natives to fight for good in their city through a collaborative album "Pray For Atlanta," alongside renowned producer Zaytoven.

1K Phew has meticulously crafted his sonic brand, characterized by his unmistakable Atlanta dialect, melodic brilliance, infectious hooks, and finely honed lyrical skills. These elements coalesce to deliver what he calls "Atlanta Street Gospel" and "Gospel Rap." As anticipation builds for the 2024 release of "Pray For Atlanta,", 1K Phew continues to embrace his mission with the unwavering mantra, "If not me, then who?" Atlanta's musical and cultural legacy will undoubtedly be enriched as people will be encouraged to pray and act for the betterment of the city Phew, Zaytoven and many others call home.

About Reach Records:

Reach Records is an Atlanta based independent hip-hop label founded in 2004 by Lecrae and Ben Washer. Long before acclaim, awards, plaques, chart positioning, and radio play, the two started the label because they both love hip-hop and Jesus. Reach Records was launched with no strategy, no funds, no big players, but they made big moves! Today Reach Records is a trailblazing label with a roster of nearly 10 artists and a staff of 20 who are unashamed about sharing their faith and passionate about hip-hop. Reach Records is committed to building a movement that combines faith with music and popular culture.

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For more info on 1K Phew, visit the JFH Artists Database.