JFH News: Madison Watkins Signs with Provident Entertainment / Sony Music, Releases Single

MADISON WATKINS SIGNS WITH PROVIDENT ENTERTAINMENT/SONY MUSIC

Her Brand-New Single “Spin” Releases Today On All Platforms

Pictured L-R: Anna Gallenberger, Assoc. Director, Commercial Partnerships, Provident Entertainment/Sony Music; Sophia Martinez, Executive Assistant, Provident Entertainment/Sony Music; John Loessy, Director, Marketing, Provident Entertainment/Sony Music; Jamie Rodgers, VP, Essential Music Publishing; Ron Hill, fmr. SVP A&R, Provident Entertainment/Sony Music; Madison Watkins; Mat Anderson, VP, Marketing, Provident Entertainment/Sony Music; Josh Schiffman, Director, A&R, Provident Entertainment/Sony Music; Charles Van Dyke, VP, National Promotion, Provident Entertainment/Sony Music; Andie Rankins, Sr. Director, Publishing Administration, Essential Music Publishing; Holly Zabka, President, Provident Entertainment/Sony Music.

NEWS SOURCE: Merge PR
January 24, 2025

Nashville, TN – January 24, 2025 – Provident Entertainment/Sony Music is thrilled to announce the signing of Madison Watkins, the newest addition to their growing roster. Known for her powerhouse voice, soulful authenticity, and larger-than-life stage presence, Madison is embarking on the next chapter of her career as she readies a new project to release later this Spring.

“We are honored, and so excited to have Madison as part of our Provident family,” shares Holly Zabka, President of Provident Entertainment. “The new music she has created is fresh and unique, and Madison’s work ethic is second to none. We can’t wait to see how her artistry and these songs impact people around the globe.”

To kick off this new label partnership, Madison is releasing her highly anticipated new single, “Spin,” today (January 24, 2025). Though the song is just a first taste of what’s to come from this new project, Madison gets vulnerable quickly - the lyrics of “Spin” encourage listeners to embrace the beauty in slowing down and reconnecting with the world around us.

"Writing and recording the song 'Spin' has helped me walk through anxiety, let go of my fears, and learn to live like a kid again,” shares Madison. “There is a lot going on in the world right now, and my hope is that this song will provide the perfect way to remind others to get out of their heads and reconnect with where they are in the here and now.”

LISTEN TO “SPIN” HERE.

Madison has been releasing music since 2019, and has already built a strong and dedicated following on social media due to several major television appearances and brand partnership campaigns. Keep up to date on all new music releases from Madison, as well as future tour dates and other exciting projects she has in the works by following her on social media at the links below:

Instagram: @madison_watkins

TikTok: @madisonwatkins

ABOUT MADISON WATKINS:

Madison Watkins began making waves in the music industry only moments after she stepped on stage and captivated audiences with her powerhouse voice, meaningful songwriting, and in-your-face energy. After receiving global recognition on multiple television programs for her soulful performances and enthralling stage presence, the Arkansas native continued to capture audiences’ attention with her original music. Her song “Curls” received over 1.5 billion plays on TikTok, which was followed by several impactful singles (“Someday”, “Lose To Love”, “Kiss U”) to help build out a vibrant collection of songs celebrating confidence, faith, and love.

Madison’s experience includes onstage performances with artists such as Jason Derulo and Tori Kelly, and her music has been featured on television and major brand campaigns (Aussie Hair, Steve Madden, LG, and PUMA to name a few). Now signed to Sony Music/Provident Entertainment, she embarks on an immensely exciting new chapter with fresh music that blends her signature pop-soul sound, inspiring messages, and fiery passion. Ahead of an EP release schedule for the summer of 2025, she releases her first single in two years “Spin” on January 24. As one of today’s most compelling new voices, Madison Watkins is poised to shine with confidence, charisma, and purpose.

ABOUT PROVIDENT ENTERTAINMENT:

Provident Entertainment, a division of Sony Music Entertainment, is home to Provident Label Group, RCA Inspiration, Essential Worship, and Essential Music Publishing, along with Provident Films. They are home to an artist roster including Casting Crowns, Zach Williams, Brandon Lake, Elevation Worship, Seph Schlueter, Matt Maher, Matthew West, Ben Fuller, CAIN, David Leonard, DOE, and many more. Provident was recently named Billboard’s Top Christian Label of 2024, and boasted nine other accolades in Billboard’s 2024 year-end charts. Provident Entertainment operates under the umbrella of Sony Music Nashville. For more information visit www.providententertainment.com.

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For more info on Madison Watkins, visit the JFH Artists Database.