June 13, 2025 (Atlanta, GA) —Alexxander — the most recent signee and first fully Spanish-language artist signed to Reach Records, the iconic label founded by 4x GRAMMY-winning rapper Lecrae — returns with “SUMA,” continuing a strong run of momentum in 2025.
Showcasing a powerful creative union, the release features the talent of singer, songwriter, and record producer Musiko, marking his first-ever collaboration with his fellow countryman.
Listen to the audio everywhere, and watch the dynamic visualizer on Alexxander’s YouTube channel.
The Puerto Rico native and the son of Latin gospel legend Luis Santiago, brings a bold fusion of Reggaeton, Pop, and faith. “SUMA” is also a track with Rock and Trap undertones that celebrates what Christ adds to our lives. It’s driven by an insanely catchy hook and builds with deeper meaning on every replay.
The lyrics are a dialogue with God — a vertical message wrapped in vibrant, youthful language. Despite the doubts and the distance inherent in humanity, the unconditional presence of Jesus and His wonderful plan are clearly revealed. The artists convey the joy that comes from walking by His side, alongside the genuine fear of disappointing Him, yet also the firm certainty that His love is unfailing and everlasting.
This follows a standout year of growth: a viral artist signing, millions of views and impressions across digital platforms, and the launch of his “Inspired By” vlog series on YouTube. With momentum rising and a clear voice in modern Latin Christian music, “SUMA” is a strong start to summer.
ABOUT ALEXXANDER
The Reach Records and Puerto Rican artist Alexxander has a rich musical lineage, carrying forward a heritage that includes his grandfather's role in La Orquesta Nater and his father Luis Santiago's pioneering work in Latin Christian music. With over 100 compositions in urban Christian and worship genres, garnering more than 10 million YouTube views and millions of streams across platforms, his distinctive sound fuses reggaeton and Latin rhythms with pop, rock, and EDM. Hits like “Todo Por Ti,” “De Camino,” and “SANAME” have contributed to the artist's rising influence. His musical journey features collaborations with notable artists such as Christian Ponce, El Sica, Indiomar, Kim Richards, GabrielEmc, and Jay Kalyl. Additionally, he has received nominations for Premios Galardón, Premio Águila, and Premio Soberano, along with a standout performance at the 2023 Dove Awards Latin Music Showcase. With a six-month single-release campaign planned for 2025 and more to be announced, Alexxander continues to create music that bridges faith and contemporary culture, establishing himself as a leading voice in the new generation of Latin Christian music. Outside of his music career, Alexxander is married to Rebekah, and is fueled by his relationship with God, family, and a relentless passion for creativity.
ABOUT REACH RECORDS
Reach Records is an Atlanta based independent hip-hop label founded in 2004 by Lecrae and Ben Washer. Long before acclaim, awards, plaques, chart positioning, and radio play, the two started the label because they both love hip-hop and Jesus. Reach Records was launched with no strategy, no funds, no big players, but they made big moves! Today Reach Records is a trailblazing label with a roster of nearly 10 artists and a staff of 20 who are unashamed about sharing their faith and passionate about hip-hop. Reach Records is committed to building a movement that combines faith with music and popular culture.
For more info on Alexxander, visit the JFH Artists Database.
![]() Fri, Jun 13 2025 17:00:00 EST |
![]() Fri, Jun 13 2025 16:50:00 EST |
![]() Fri, Jun 13 2025 16:35:00 EST |
![]() Fri, Jun 13 2025 16:25:00 EST |
![]() Fri, Jun 13 2025 16:15:00 EST |
![]() Fri, Jun 13 2025 16:05:00 EST |
![]() Fri, Jun 13 2025 15:50:00 EST |